Once again, this project started with a problem, an idea and a sketch. Charlie at “It’s A Utica Thing” makes and sells food items that were originally created in Utica, NY. (Tomato Pie, Chicken Riggies, Halfmoon Cookies and the famous Utica Greens.) He has had a Food Truck for years at the New York State Fair. Yes, I designed and lettered that also. He wanted to make his presence at the New York State Fair bigger, more exciting and enticing. He also truly is Hometown Proud.* He came up with the idea of calling the whole thing “EXIT 31”. That’s Utica’s Exit number on I-90, the New York State Thruway. The Matt Brewery (Utica Club/Saranac) saw the potential to increase their brand exposure just with a sketch. Once I received the logo art from Mark Joseph Kelly, Charlie’s designer and the Brewery’s art department, I was able to convert the files to my need and begin fabrication.
I can create anything you may need. If I can’t, I can steer you in the right direction.
*While I’m not originally a Utican, after 40+ years it’s safe to say that I too am a Utican at heart. This project was special because Charlie truly is trying to promote a city that has given us both so much. - Tomm